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Why Your Company Needs a Fractional CMO

In today's fast-paced business landscape, staying ahead of the competition requires a strategic approach to marketing. However, for many companies, hiring a full-time Chief Marketing Officer (CMO) can be costly and impractical, especially for those with limited...

100 Marketing Ideas!

Right message, right people, right time Marketing is about getting the right message in front of the right people at the right time. There are hundreds of ways in which you could do this. Thousands, in fact. It’s all about finding the right mix for your business. So...

Get better results from your Google Business Profile

Is Google My Business worth it? Google My Business is now called Google Business Profile. Is it worth it? Well, it’s free. So can we assume the question is ‘Is it worth the effort?’ Let us hit you with some facts. People love facts like people love local search....
You Are What You Repeat

You Are What You Repeat

It started with an email It started with an email from a travel operator. The type of travel agent which books your travel for you. That takes care of everything. The email had a great subject line and began with a captivating story about a little piece of history. It...

3 Habits of Highly Effective SEO

3 Habits of Highly Effective SEO

There really is a lot to think about. Google uses over 200 (known) factors in its algorithm. And they experiment all the time. In fact, in 2018 they made over 3000 improvements. That’s almost 9 times a day, on average. And so keeping your website finely tuned as the...

Sensational Summer Style

Sensational Summer Style

Summer going full swing, no time for shy Business blooming, must catch their eye A buzz in the air, wind in your sails Ride that momentum, blaze some trails Stand up. Stand out. New branding adorned Your business: A sunflower, majestic and tall Summer chic is dashing....

7 Proven Ways to Drive Web Traffic to Your Website

7 Proven Ways to Drive Web Traffic to Your Website

You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may be shorter today. And there is an incredible amount...

Promote your Business “Alfresco” this Spring!

Promote your Business “Alfresco” this Spring!

Being outside makes us feel good. It boosts our mood and reduces stress levels. Fresh air raises oxygen levels in the brain. That increases serotonin, the feel-good hormone. So why not make the most of nature’s help to do a bit of business this spring? Take your trade...

Finding Your Voice in Branding

Finding Your Voice in Branding

FINDING YOUR VOICE – ESTABLISHING YOUR BRAND TONE OF VOICE & REPLICATING IT What does tone of voice mean in branding? Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone...