You’d be forgiven for thinking that selling online is a completely different kettle of fish. The truth is, although it may be a different type of kettle, the fish have very similar tendencies. Our attention span may be shorter today. And there is an incredible amount...
Being outside makes us feel good. It boosts our mood and reduces stress levels. Fresh air raises oxygen levels in the brain. That increases serotonin, the feel-good hormone. So why not make the most of nature’s help to do a bit of business this spring? Take your trade...
FINDING YOUR VOICE – ESTABLISHING YOUR BRAND TONE OF VOICE & REPLICATING IT What does tone of voice mean in branding? Your voice is the essence of how you express yourself, your values and your mission as a business in written and spoken communications. The tone...
Forget guerrilla marketing… 2022 is the year of the tiger It’s in the eyes. Focus. Determination. Intent. The world’s most powerful go-getter. The biggest cat on the block. Organically adorned with war-paint, this magnificent creature wears its Game Face with pride....
Pique their Interest: Pre-show direct mail & Introductions Capture Attention: Expo Display Stands & Branded Clothing Engage a Crowd: Scratch cards, Promo & Freebies Collect Data: Request a Free Audit, Claim a Discount, Enter a Competition Follow up:...
