This is not a how-to guide Before we begin, this is not a how-to guide. It’s an overview of Google Analytics 4 (GA4). Written for business owners, managers, and marketers. For people that want a rundown of what the fuss is about, and what some of the main changes are....
AI is everywhere What started as geek-fest chatter at a LAN party is now a topical conversation piece on your daily commute. (Well, if people actually spoke to each other on the way to work then it would be.) Everyone is at it. In fact, even the old lady at the post...
Branding. It’s super important. And yes, your business is your brand, but you are also the face of your brand. You are the relationship builder with others to get them to know, like and trust you so that they want to do business with YOU! Photography &...
It started with an email It started with an email from a travel operator. The type of travel agent which books your travel for you. That takes care of everything. The email had a great subject line and began with a captivating story about a little piece of history. It...
There really is a lot to think about. Google uses over 200 (known) factors in its algorithm. And they experiment all the time. In fact, in 2018 they made over 3000 improvements. That’s almost 9 times a day, on average. And so keeping your website finely tuned as the...
